This shows the strength of the top-ranking websites on a scale from 0–100.Ĭrucially, not all big brands have high authority websites, but many do. If you’re not sure who the big brands are in your industry, paste the keyword into Ahrefs’ Keywords Explorer, scroll down to the SERP overview, and look at the Domain Rating (DR) column. Ranking a page from amongst these results any time soon would be a tall order for even the smartest SEO. This is a clear sign that those looking to buy a new dress want to do so from a well-known, established brand. If they’re all from huge well-known brands and you’re a startup that nobody’s ever heard of, getting to the first page is going to be pretty tough-at least in the short-to-medium term.įor example, look at the search results for “dresses.”Įvery result is from a huge brand-Macy’s, Nordstrom, Missguided, Boohoo, etc. To do that, search for your keyword and look at the first page of results. ![]() ![]() So the next step is to understand the competitive landscape-starting with who you’re up against. Just as it’d be tough to start a successful variety store across the road from Walmart, it’s hard to rank on the first page of Google when competition is fierce.
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