![]() Tan estimated that the revenue of the online ad market in 2015 was just VND1-1.5 trillion, while Google and Facebook pocketed one-third of this sum. However, Nguyen The Tan, CEO of VCCorp, disagrees with Ha. Meanwhile, all Vietnamese firms could earn VND1.9 trillion only. ![]() ![]() Vinalink, which conducted a survey, has found that by the end of 2015, Facebook had led the market in online ad revenue in Vietnam with VND3 trillion, followed by Google with VND2.2 trillion. Ha Anh Tuan, CEO of Vinalink, a very familiar name in online ads, said that the revenue from online ads has been increasing sharply in the last few years, but the playing field is still being controlled by foreign firms. The figure would be 80 percent this year. Nguyen Dung, CEO of Netlink, said at a conference on online ads held in mid-September in Hanoi, that many years ago, the market was dominated by VnExpress.vn and 24h.vn, but in the last two years, Google and Facebook have been earning 70 percent of the market’s revenue.
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